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Marketing Committee Charter         

                                                                    
Overview:

The Marketing Committee has been sanctioned by the National Board of Directors to develop, distribute and maintain a variety of communications, education and social media vehicles to (1) elevate ACP’s presence and (2) support other Committees and the National ACP Office in complementing efforts to meet our strategic goals

Committee members:

  • Appointed by the National Board
    Co-Chairs: Cathy Robbins, Donna Jacobs
    Members: Cheyene Marling, David Sayles, Megan Eppersen

  • Appointed by the Committee
    TBD

Goals:

  • Inform and educate members, prospective members, strategic partners and other stakeholders about the value of ACP to the global community of resilience practitioners
  • Elevate ACP’s presence in the marketplace by providing a clear line of sight and consistent messaging and understanding of ACP’s vision, mission and goals
  • Collaborate with and support ACP committees and key stakeholders (e.g., ADG, local chapters) in their efforts to meet strategic goals and objectives

Deliverables:

  • Evaluate requests by ACP members to serve on the Committee and appoint volunteers as Committee members based on qualifications by March 31, 2018
  • Gain an understanding of the ADG contract, scope, accountabilities, deliverables, service level agreements, etc. to achieve alignment with the Committee’s deliverables; where opportunities or gaps exist, work with the
  • Operations and Strategic Partnerships Committees to address
    • Develop tactical plan to meet goals by April 30, 2018 – key areas of focus include:
    • Key messages
    • Communications templates
    • Delivery vehicles
    • Social media
    • Brand management and compliance
    • Conference / tradeshow support (including ACP national conferences)
    • Local chapters
    • National website
    • Logowear and merchandise
  • Develop funding request, as applicable, to support tactical plan by April 30, 2018
  • Develop process to facilitate requests for support from Committees, local chapters, strategic partners, vendors, etc.
  • Report progress to National Board at least monthly

Funding:

The tactical plan will define the tasks, timeline, accountabilities and costs. Incremental costs will be presented to the National Board for approval/adjustment before incurring any costs. Where possible, the Marketing Committee will leverage the statement of work already in place with ADG, as well as other applicable partners/vendors, and if necessary, propose any adjustments that may be required to meet the Committee’s goals.

Useful Skills for Prospective Committee Members

  • Strong written and verbal communication skills
  • Advanced competencies in use of social media – e.g., websites, Twitter, Facebook, LinkedIn
  • Competencies and/or prior experience in graphic arts, web design, etc.
  • Competencies in brand/identity management and compliance
  • Current or prior experience in a marketing and/or communication role
  • Is well-connected within the industry and has mature relationships with key stakeholders

When you are ready, please submit your interest by opening the questionnaire and providing some brief information. Thank you.