Recently Elon Musk completed the contentious purchase of the popular website Twitter. As with all corporate movements, this acquisition came with several issues and challenges. One such challenge was the firing of an estimated 50% of staff.

This is prime case study for the continuity world.

During this transition Twitter realized it needed to "unfire" several staff that managed and executed important projects. This was a much-discussed issue in the news was preventable.

A quick consultation with the company's continuity planners and the associated plans would have been helpful assisting in this downsizing. One of the many items that we do and continuity professionals is identifying critical functions and the staff needed to perform them. 

This event is a helpful reminder of the important work you all do. Each of the highly visible missteps that we read in the news is a reminder of how we play a part in the economy.