This blog post offers tips and guidelines for crafting a compelling job announcement that can help attract the best candidates to your company. It includes some tongue-in-cheek advice on creating a strong headline, outlining job duties and responsibilities, highlighting company culture and values, providing information about compensation and benefits, making it easy to apply, and proofreading and editing the announcement.

Hey companies! This post is for you.

When it comes to hiring new employees, crafting a compelling job announcement is a critical step in attracting the best candidates.

These are the folks that make the money, so invest in this stuff!

A well-crafted job announcement should be clear, concise, and engaging, highlighting the most important aspects of the job and the company. In this blog post, we will provide tips and guidelines for crafting a compelling job announcement that will help you attract top talent to make you some money.

1. Start with a strong headline.

Any continuity professional will tell you they have scrolled past hundreds of job posts and found every one looks the same. During "the scroll", there are a few things that will make us stop and read further.

The Headline!

The headline is the first thing a candidate will see, so it is essential to make it attention-grabbing. Use action words to describe the job and make sure to include the job title. For example, instead of “Looking for a new employee,” try “We’re hiring a Marketing Manager.” And ensure the headline accurately reflects the position. Do not include “director” if they are not expected to oversee the management of a company and ensure it achieves its strategic goals and objectives.

2. Clearly state the job duties and responsibilities

Provide a clear and detailed description of the job, duties, and responsibilities. Use bullet points to make it easy to read and highlight the most important aspects of the job. Make sure to include any necessary qualifications, such as education or experience, and any required skills or certifications

3. Highlight the company culture and values.

A true professional (the type that you actually want to work with) will be interviewing you. Their time is valuable, and you are not the only company in the world. Candidates want to know what it is like to work for your company, so be sure to highlight your company culture and values. Share what makes your company unique and what you stand for. This can help attract candidates who share your values and are a good fit for your company. In short, sell yourself.

4. Include information about compensation and benefits.

Salary and benefits are a critical factor for most job seekers, so make sure to include this information in your job announcement. We talk and we are going to find out anyway. Be as specific as possible about compensation, including any bonuses or incentives. If your company offers unique benefits, such as flexible working hours or remote work options, be sure to mention them. This is 2023, not 1973.

5. Make it easy to apply!

We are only going to give one bit of advice – DO NOT MAKE CANDIDATES FILL IN 3 PAGES OF INFORMATION AND THEN HAVE THEM UPLOAD A RESUME! STOP!

6. Proofread and edit.

Before publishing your job announcement, proofread and edit it carefully. Make sure there are no spelling or grammar errors and that the formatting is consistent.

We are judging you.

Just like a resume, a well-written and error-free job announcement can help convey a professional and organized image to candidates.

Crafting a compelling job announcement is essential to attracting top talent to your company. By following these tips and guidelines, you can create a job announcement that is clear, concise, and engaging, making it easier for you to find the best candidates for your open positions.