Crisis Communications – The Good, The Bad, The Ugly!
Dr. Steve Goldman
Director, Crisis Courses, MIT
ACP Session Description
The basis for Crisis Communications is rather simple:
[Information Source] -> [Transfer Medium] -> [Information Target]
What could possibly go wrong?
Well, as it turns out, plenty! In this dynamic session, Dr. Steve Goldman will begin with a brief introduction to the art and science of crisis communications, including why this topic is so important for Business Resiliency Managers. Then he will examine several crisis communications responses – good, bad, and ugly. He will describe the causes, consequences, and lessons learned from the responses. Some videos will be shown. Dr. Steve concludes with observations on improving your crisis communications efforts, so your organization does not become an ugly case study in the media and in his future presentations.
DR. STEVEN B. GOLDMAN
DR. STEVEN B. GOLDMAN is an internationally recognized expert and consultant in Business Resiliency, Crisis Management, Crisis Leadership, Crisis Communications, and Cyber Event Response. As MIT Faculty, Dr. Goldman is Director of MIT’s “Crisis Management & Business Resiliency” and "Advanced Business Resiliency" Professional Education courses. He is also Co-Director of the Harvard School of Public Health “Radiological Emergency Management” Program. Dr. Steve has over 35 years’ experience in the various aspects of these disciplines, including program management, plan development, training, exercises, and response strategies.
His background is comprehensive yet unique in that he has been a professional nuclear engineer, corporate spokesperson, manager of media relations, business continuity planner, crisis responder, consultant, and a Fortune 500 Company’s Global Business Continuity Program Manager. Steve has written or improved many corporate and government agency business resiliency and crisis communications plans and procedures. He has successfully trained all levels of response staff, from CEO’s on down. His specialty is realistic drills and exercises for clients worldwide. Dr. Steve has published many articles and conducts several seminars annually on the various aspects of our profession.
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